New brand identity and ESG initiatives exemplify Baralan’s evolution and ongoing mission to progress as a future-focused company.
In celebration of its 60th anniversary, Baralan, a consolidated player in primary packaging for the cosmetics and beauty industries, has officially unveiled its new brand identity. This brand relaunch represents a natural transformation for Baralan.
Coinciding with the rebrand, Baralan has also strengthened its Environmental, Social and Governance (ESG) strategy, including the addition of several product portfolio and corporate-level initiatives aimed at creating a more sustainable future. Both moves represent Baralan’s growth and tangible shift toward becoming a better, future-focused company.
Baralan’s refreshed corporate identity espouses the company’s evolution throughout its 60-year history. The redesigned logo has a streamlined appearance with a bold, black typeface, showcasing modernized transformation.
The simpler, sophisticated design more aptly demonstrates Baralan’s commitment to staying ahead of trends, and remaining fluid in an ever-changing marketplace. For customers, this translates to an unwavering focus on delivering forward-thinking innovations and continuous improvements in cosmetic packaging solutions.
CONCRETE COMMITMENT TO SUSTAINABILITY
The new Baralan’s ESG strategy combines business continuity with the idea of a more sustainable future. This strategy focuses on making meaningful sustainability advancements in two key areas: optimizing its packaging portfolio to reduce environmental footprint; and developing a holistic sustainability framework to guide a company-wide transformation over the medium and longer term.
This includes specific initiatives like enhancing reusability and recyclability of products, optimizing waste by promoting more effective solutions such as airless packaging and prioritizing mono-material packaging.
Moreover, the company has implemented tangible actions to encourage the adoption of alternative materials, such as biopolymers, and has developed new products using PCR materials. For 60 years, the Group has been bringing Made in Italy to the world, understood as a symbol of beauty, design and luxury combined with an excellent level of quality and service.