This year Astra Make-up will once again be at Cosmoprof, the reference trade show for the entire cosmetic and professional beauty industry, with a large stand at Pad.14 BOOTH D26 – E25. The perfect stage to present its newest products launching in the first part of 2023 to sector movers and shakers.
“Cosmoprof presents a key event for us. Not only is it an occasion to meet loyal customers and reach new ones, but it’s also an opportunity to continue along our growth plan which has the extension of our distributive network in Italy and the strengthening of our presence abroad among its main goals (ed: Astra products are already distributed in over 40 countries worldwide)” says Arianna Menditto, Marketing Manager.
FIRST REACTION LOVE: LOVE YOURSELF TO LOVE OTHERS
Also in terms of products, Astra Make-up is ready to astound insiders (and not only) with various novelties. The first is First Reaction Love, the make-up collection that celebrates beauty free from preconceptions and self-imposed limitations that invites consumers to experiment with innovative and multifunctional textures and with products that guarantee amazing results. A ‘key’ collection also due to the universal message of empowerment it’s aiming to get across: learn to love yourself, unconditionally accepting yourself for who you are, to start to love and accept others.
First Reaction Love is comprised of: Madame Lip Stylo The Mat, the stylo lipstick with a liquid lipstick effect; First Reaction Volume Mascara which, thanks to its special synthetic rubber helical applicator which helps deposit the perfect amount of product on each lash, gives eyes a wispy butterfly-like effect, and the innovative Hypnotize Liquid Lip & Cheek, both a blush and liquid lipstick with a light, airy formula that effortlessly blends and layers for a touch of delicate, velvety color.
“In these first months of the year we want to astound Astra Lovers with products that encompass everything from make-up to skincare – continues Arianna Menditto – . The new products range from the First Reaction Love collection to the expansion of shades for the nailcare world, from the creation of a new compact foundation to the extension of the skincare line with the use of avantgarde ingredients that melt into the skin, preparing it for extreme radiance”.
MANY NOVELTIES IN THE SKINCARE AND NAIL CARE WORLD TOO
Astra Make-up’s new products continue with another one that is versatile and multi-functional: Compact Foundation Balm. The multi-use formula is designed to smooth out, perfect, and warm up the skin with just one stroke. Its ‘hybrid’ consistency means it can be used as a perfecting base, as a foundation with buildable coverage, and as a creamy bronzer. It will be available in 6 shades. Also new for the Duoversity Mascara + Eyeliner: 07 BLACK MIRROR is coming, a new product for those who just can’t live without black.
And then there’s the world of nails, another key segment in Astra Make-up’s portfolio. There will be another 5 shades to complete the already existing My Laque and Lasting Gel Effect lines and for the Astra Professional line of gel polishes, 6 bright new colors. What will the common denominator be for the next season? Playing with contrasts. SS 2023 nails will be adorned with pop nuances and chrome-like nail art, with a clash between elaborate, bold manicures and nude shades and minimalist nail art.
“And to close the first part of the year with a flourish, there are also big things coming for skin care with the extension of ASTRA SKIN, which will have its very own display as well – concludes Arianna Menditto -. The line, which incarnates all the essence of skinification (the trend which simplifies the beauty routine and focuses on the use of just a few targeted products) and focuses on delicate but effective skin treatment, will be enhanced with many new ‘smart’ products designed for conscious, demanding consumers in terms of performance and trends. The new products that we will be presenting at the trade show will be: an oil-in-gel makeup remover, a micellar water, a hydrating cream, a vitamin C serum, a lip mask, an eyelash serum, and three face masks.
To get to know all of Astra Make-up’s new products better, save the date at Cosmoprof 2023 from March 16th to 18th PAD.14 BOOTH D26 – E2.