Pennelli Faro is an Italian leader in the production of private-label brushes and cosmetic applicators for both the cosmetics and fine arts industries. For over 50 years, the company has stood out for its innovation and cutting-edge products.
In April, it launched its new INTEGRATED APPLICATOR Pharma & Cosmetics Business Unit, dedicated to the manufacturing of technical applicators for the pharmaceutical and cosmetic industries. This new Business Unit represents an important step for Pennelli Faro, as it expands the company’s capabilities and allows it to better meet the needs of brands, packaging manufacturers, and formulators. The stars of the new Business Unit are tufts which are designed to integrate seamlessly into packaging and offer unmatched functionality and sustainability. Ideal for a wide range of beauty products, such as eyeshadows, lip glosses, foundations, skincare serums, and whitening and concealing pens, these technical applicators ensure maximum precision and provide all-in-one solutions.
THE TUFTS
“By closely collaborating with key players in the cosmetic sector, Pennelli Faro creates innovative, customized tufts that address the evolving demands of brands and consumers. This flexibility, along with technical and manufacturing expertise find their place in Pennelli Faro’s INTEGRATED APPLICATOR Pharma & Cosmetics Business Unit creating perfect synergy between the applicator and formula in the packaging itself: each applicator becomes a professional, versatile, high-performance all-in-one solution,” explains Gianluca Serposi, CEO of Pennelli Faro.
PATENTED TECHNOLOGY
The patented technology developed by Pennelli Faro ensures maximum versatility, both in terms of applications and materials used: the tufts can be utilized for foundations, eyeliners, and lip products, as well as in skincare or dental and whitening treatments. They can be made from PBT fiber, recycled PBT, and Dermocura®, a dermatologically tested fiber. Each Dermocura® brush is unique and specifically designed for the makeup it’s meant to apply. Created to replicate the benefits of natural materials, Dermocura® exceeds all expectations: with innovative industrial techniques, you can customize the fiber’s thickness and porosity, offering a brush perfectly suited for every makeup formula. Cosmetic products adhere optimally to the fiber, enabling gentle, even, and precise release of the product onto the skin. Dermocura® products are hypoallergenic, tested for skin sensitivity, and ISPE-certified.
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“The applicators from the new Business Unit are derived from Solo®, our patented single-material brush, and are designed to integrate perfectly with packaging, offering enhanced functionality and performance both for the application process and the formulated product,” continues Serposi. “The patent has allowed us to develop tufts without the use of adhesives, with superior precision and quality, and to create professional shapes that are significantly different to products that are currently available on the market. The adoption of single-material technology is yet another fundamental innovation as it improves the stability and compatibility of the applicator and its sustainability”.
The tuft is not a ‘second-rate’ applicator but a fully professional brush: as such, it can be customized in terms of fiber, density, color, type, and blend of fibers, length, shape, curvature, and section (round, oval, flat, extra slim, or custom), as well as size. We can create tufts as small as 2 mm in diameter and a few mm in length, up to larger tufts suited for powders or skincare products, with the ability to play with shapes: round, flat, angled, pointed, or even custom shapes”.
THE SECRET TO SUCCESS? CONTINUOUS INNOVATION!
As a leader in the world of cosmetic brushes and applicators for the beauty industry, Pennelli Faro is a private-label manufacturer that overlooks the entire development process. The company’s immense technical and production expertise allows it to create personalized, highly innovative solutions, capable of meeting the needs of an increasingly complex and evolving market. “As a B2B company, our goal has always been to enhance the value of the brands that turn to us by offering unique, innovative solutions. Thanks to our tailor-made brushes, we’ve become a trusted partner for brands worldwide, helping them express their identity and capture the attention of consumers. “A constant commitment, validated by results,” comments Sara Zanafredi, CEO of Pennelli Faro.
2023, A REMARKABLE YEAR
“2023 was a positive year, with a 25% increase in turnover, leading to a total revenue of 7 million euros for both divisions- cosmetics and fine arts. International sales account for 60% of our revenue, with non-EU countries, particularly North America and the USA, representing our main export market. In recent years, however, interest in our products has also grown in some Middle Eastern regions. Although it’s difficult to predict, we expect 2024 to be a year of consolidation, and the positive results from the first half of the year, in line with our expectations, confirm this.”
Demand also continues to evolve: alongside established brands, more and more indie and celebrity brands are seeking versatile, user-friendly products with high technological and innovative features. “Out of our customizable ranges, makeup applicators remain the main product, but skincare applicators are constantly growing, thanks to recent trends,” concludes Zanafredi.