Lorenzato is an Italian company that produces molds for powders, as well as powder presses and blender mills.
Maybe not many know that this long-standing company based in Caldogno (VI) is behind many powder make-up products. In a world devoted to aesthetics and appearance, like that of make-up, it’s difficult to find room to appreciate what’s behind the scenes.
However, this is truly the fundamental invisible step, the heart of the manufacturing process, which gives rise to the essential characteristics required of the finished product, such characteristics as durability, consistency, and the ability to be written on- just to name a few.
We’re talking about the mechanical sector applied to cosmetics and the companies that devote themselves and continually up their game to supply the cosmetics sector with the machinery most adept at streamlining and improving the entire manufacturing process.
Lorenzato Srl is an integral part of this world and plays an important role. The Vicenza-based company made its entrance discreetly into the third-party cosmetics sector and now, after almost 20 years of experience, has cut out a vital space for itself thanks to its ability and desire to supply innovative machinery to a forward-looking clientele.
FROM GOLD TO COSMETICS
The company was already notable in the gold industry for its skills and precision in the construction of machinery, thanks to over 60 years of experience, but has been further developed and improved as the company was handed over from one generation to the next. Since 2004, it has applied the same care in the conception, design, and handcrafted production of machines that have immediately become indispensable to leading companies in the field of cosmetics.
In many cases, it’s about patents, that is, ad hoc machines that have been created to solve fairly common and diffuse problems in the sector and to optimize production.
THE GOAL: TO OFFER MACHINES THAT IMPROVE MANUFACTURING AND PRODUCT QUALITY
To go into more detail and help to better understand the qualities of a company that truly aims to serve its customers, a company that at its heart has the common goal of improving production and product quality, we can look at an example – the machine for pressing “extra pearl” powders.
Currently, Lorenzato offers its clientele a machine which uses an innovative, so-called “percussion” system which provides a solution for the age-old problem of breakage and leakage of binding agents and the resulting waste of material during the compaction phase of powders. With the aforementioned machine, the quality of the final product is guaranteed and the same goes for writing and durability in drop tests.
But this is only one of the examples that can be cited to highlight the results achieved by a company that takes on its customer’s problems and is able to give each one of them an appropriate and sought-after solution. This is all thanks to the study and application carried out by people who pursue the improvement of machine performance as their sole objective, with the goal of creating a quality product.
THE CUSTOMER, PARTNER IN THE PROJECT
The ideal partnership that is established between Lorenzato Srl and its customers is the added value that makes it a point of reference for many leading companies in the cosmetics sector that make use of its innovative expertise. And the request for new and increasingly more specific machinery from devoted clients is a testament to the relationship of trust that is created when concrete results are achieved. This is how the customer becomes a partner in the process, a process that isn’t over upon delivery of the machine ready to be put into action, but one that continues in the common interests of all to reach continual improvements.
Another significant example that is worth mentioning thanks to the optimal results it has achieved is the ‘mill’ for the blending processes of powders. The improvements and innovations brought by Lorenzato to a machine that, in this case, was already in existence, allow for a completely safe manufacturing process of powders with different consistencies – from free powders to “extra pearl”, eliminating once and for all the need to turn to manual intervention for handling.
NEW UP-AND-COMING SERVICES
With its eye always on continual innovation, Lorenzato Srl is working hard to reach new and ambitious goals in the immediate future, like the creation of a space equipped with manufacturing machinery which will be available to customers to carry out technical lab tests with their materials. An important opportunity for those that today, in many cases, are forced to stop production in order to do new tests.
And this is not the only upcoming innovation! Word on the street is that there will be “training days” for technicians…But to find out more, you’ll have to wait for the official announcement of the news and the date for when this initiative will take off. Stay tuned!
