Experimentation. This is the key word for anyone that wants to get to know the world of Team Beauty, a packaging company founded in Brianza in 2008 that, in a short period of time, has become a leader in the production of make-up products, in particular mascara, lip gloss, eye liner, and deep liner.
The company has developed an internal Innovation Hub where they test innovations, adapting them to the needs of their customers and making it a tool that helps predict market trends and requests. For example, the project “New Fiber” came out of this creative hotbed: a unique mascara brush with three different materials for three different effects; another case is Gressoney, the exclusive lipstick applicator patented by Team Beauty that possesses an innovative reservoir that is able to collect the product and spread it gradually onto the lips resulting in makeup that is precise and impeccable.
TRADITION AND INNOVATION, A WINNING PAIR
“Since the beginning- explains Emanuele Bonanomi, cofounder – we’ve had the goal of supplying standard and customized products with fast, high-quality service. Team Beauty is an Italian company that sets itself apart thanks to its great dynamics and is continuing to perpetuate its story of success and growth. From generation to generation, from father to son, we’ve passed on the value of tradition and of doing things to the highest standards, with precision and dedication. We want to maintain a size that allows us to stay concrete and real, versatile and dynamic, flexible and direct, in tune with the needs of customers and with a strong problem-solving attitude”.
There was no delay in results: in 2015, it was necessary to expand the manufacturing facilities, purchasing new space and new machinery and today Team Beauty offers its customers a range of over 40 articles of its own production: “We maintain a low minimum quantity for orders so that we can guarantee services to start-ups as well – highlights Bonanomi – while at the same time, guaranteeing large batches to satisfy the big brands”.
IN SEARCH OF HIGH-PERFORMANCE RAW MATERIALS
Team Beauty looks to the future ready to face new challenges and the many stresses coming from a market that is in continual and rapid evolution.
Keeping up with it is an inherent characteristic of the company’s DNA, in addition to being essential to staying competitive:“Packaging for cosmetic products is a sector in rapid transformation – confirms Bonanomi-. The trend that is hot right now focuses on creating packaging that is increasingly more eco-friendly, recyclable, and eco-sustainable. Customers are continually more sensitive to the environment and ethics, without losing sight of the glamour of the packaging and customized and intriguing design”.
The attention to choice and research for raw materials is already an innovation: “But the development of cosmetic packaging has to take into account other factors as well- continues the business man -. Safety and compliance with qualitative standards are indispensable: they represent essential elements for the sale of a product but at the same time, are a complex system that must be evaluated with the purpose of excluding eventual effects that might compromise the safety of the cosmetic product”.
IN THE FUTURE, SUSTAINABILITY AND SPEED
And speaking of sustainability, it has by now become a “must” to which companies need to respond to: “Team Beauty’s commitment to this topic is constant and always growing– comments Bonanomi-. Social responsibility and attention towards the consumer are factors of success. We’re working on introducing an increasingly higher number of low impact eco-friendly packaging options to our portfolio and aiming to safely make our manufacturing process more sustainable”.
Consumer purchasing dynamics are fundamental in getting our bearings along this path: “Customers request information and reassurance on the quality of products and they don’t stop their beauty research at the choice of high-quality textures. The customer is increasingly more attentive to packaging in terms of performance, raw materials research, and manufacturing processes that keep in mind the consumer’s safety”.
The search for innovative and sustainable materials continues to be a goal for the future: “To this, we add another project that we’re working on which is that of guaranteeing increased presence and skill in all of our sectors by introducing new figures who can interface with the customer, amplify our product portfolio to be able to satisfy new market requests, and answer questions in rapid time”.
CREATIVITY AT THE CUSTOMER’S SERVICE
Passion in what we do is the strength of this young company. “We innovate, invent, and change things in order to create our customers’ packaging ideas– continues Bonanomi-. Our mission is summed up in one word: togetherness, to be part of the bigger picture, the whole, to create connections between different elements that work in unison to maximize efficiency. Our team is young and dynamic, they love teamwork which is how we share the expertise of the group. This allows us to best respond to customer requests with tailor-made products in as little time possible. For us, listening to the customer is a basic step in understanding their needs and to adapt to their needs and the market trends. We like to think that we form a partnership with our customer because we are united by a single goal: the creation of a tailor-made, high-performing object. Answering requests with quality and professionalism is an all-around responsibility for us because with our brand, we intend to represent “Made in Italy” excellence throughout the world”.