A total of 31 fresh skincare and makeup products have been selected as nominees for the prestigious MakeUp in Paris Innovation & Trends (IT)AWARDS of this year.
These exceptional products were chosen from a pool ofover 117 contenders in various categories. Among them, 7 products were nominated in the accessory category, 56 in the formulation category, 21 in the full service category, and 33 in the packaging category.
To determine the winners, a panel of 10 international experts, who form thejury, convened last May.
They thoroughly tested these nominated products and bestowed IT Awards upon the most innovative and trend-setting products in the accessory, formula, full service, and packaging categories.
ACCESSORIES IT AWARD
TEXEN
MULTI-INTENSITY BRUSH
Innovative rotating mechanism allows you to adjust the length and density of the tuft to create a complet e face make-up look with a single brush.
In addition to this single-material (PBT) mechanism, the brush’s tuft, handle and ferrule can be customized in terms of shape and material.
FORMULATION IT AWARD
MS BEAUTILAB
SUPERNOVA GREEN
Injectable powders formulated with 99% ingredients of natural origin, and exclusively certified natural cosmos raw materials. While eliminating microplastics, talc, silicones and my synthetic film-forming agents, they have an ultrasensorial, creamy texture that offers high-performance rendering and a high level of shine.
SPECIAL MENTION WOW EFFECT!
AIRCOS, ANJAC HEALTH & BEAUTY
HYPNOTIC VERY NOIR
Compact eyeshadow with an ultra-sensorial creamypowdery texture and a surprisingly intense, golden-black metallic effect.
FULL SERVICE IT AWARD
TRENDCOLOR
coCOOLmelon blush
This blush offers an immersive sensory experience, from its hybrid formula between skincare and make-up, based on watermelon pulp and seed oil, to its case that evokes the freshly picked fruit. When you open the Belotti-designed case, pigments and active ingredients float inside the base like watermelon seeds. Dispensing a pleasant watermelon fragrance, its creamy texture is easy to blend.
SPECIAL MENTION FOR TECHNICAL INNOVATION
CHROMAVIS FAREVA
MAYA
Maya is a new technology enabling multi-color heat-cast visuals with high relief and definition down to 1 centimeter. It is presented in a cast texture formulated with 94% natural ingredients, extra slippery, creamy and enveloping, contrasting with the vibrant, deep colors and 3D relief.
PACKAGING IT AWARD
LIBO COSMETICS CO., LTD.
VENUS REFILLABLE ALUMINUM LIPSTICK
Venus lipstick is made exclusively from 100% aluminum, including the cap and shell, without creating plastic waste. Its refillable mechanism further enhances the ecological aspect of the design. The lipstick case is customizable with a range of luxurious finishes, including matte, satin and gloss metallic finishes.