Carboxyline® CMI is the new raw ingredient distributed by Bregaglio for the hair care sector on behalf of Cosun Biobased Expert, a Dutch company that is an example of sustainability and circular economy transforming the power of nature into green solutions.
Carboxyline® CMI meets the demands of the market which is seeing renewed attention being paid to hair and scalp: after years of skincare dominance, the knowledge that beauty begins from the head is spreading! And as 2023 is shaping up to be the year dedicated to scalp care – more and more a reflection of daily stress- massage and cleansing techniques and hair masks are sure to capture the attention of consumers eager for healthy hair to touch and show off as an expression of personality much like makeup.
If water, “blue gold”, is a significant factor in purchasing a hair care product and shapes consumption habits, the environmentalist movement could have some nasty surprises in store for the hair seeing as rainwater derived from the condensation of water vapor from seas, lakes, rivers, is not as pure as it should be due to atmospheric pollution and acidity which compromise its structure.
The result? The water that should be used on hair is too hard and acidic. So how do we address these problems and ensure beautiful and healthy hair while respecting the planet? Use Cosun’s Carboxyline® CMI in products!
FROM NATURAL TO HAIR
Carboxyline® CMI is the “right material, at the right time” because it has a detoxifying action on the scalp and reduces water hardness which causes frizz, breakage, fading, lack of shine, and scalp problems.
Cosun’s Carboxyline® CMI is a polymer obtained from chicory root with a good biodegradability profile and is also a green and biobased alternative to traditional chelating agents. Its chelating properties prevent the formation of mineral ions in hard water, the main cause of frizzy, dull, and lifeless hair. Furthermore, its ability to counteract the damage of hard water favors better scalp cleansing and ensures healthy, strong, and shiny hair.
BYE-BYE BATHS, LONG LIVE THE SHOWER!
If an active ingredient like Cosun’s Carboxyline® CMI can be useful in hair care products to improve hair health and fight water hardness, much can be done to counter water waste by switching from long baths to quick showers.
“It’s been proven that showers are now the favorite beauty routine over long baths in the tub which were popular until a few years ago,” explains Cristina Minelle, cosmetologist and coolhunter at Bregaglio. “The mantra is: less wasting of resources and a true wellness experience that wins everyone over, from Gen X to Boomers. Within the walls of the house, the atmosphere of a spa or exotic place is recreated, and the shower becomes a moment of well-being for both mind and body.”
Confirmation of this latest fad comes from social media, a gauge for ongoing changes and a reflection of new trends. “On social media, searches for ‘dreamy open showers’ have grown by +395%, and tips for shower routines have grown by +460%. And since waste is a concern, solutions for rainwater collection are beginning to appear in gardens such as tanks and water barrels which are increasingly more Googled terms.
Thinking about beauty while respecting the environment is not a new thing rather a practice that has been in place for some time, but what has changed is the approach with which we’re trying to respond to the problem: we look at the product and its life cycle, from ingredients to disposal once it’s finished.
“Preferring a shower to a bath or experimenting with glamping-style activities are just two examples of that stream of thought that regards the Earth as the place we come from and to which we return, as well as the cornerstone of Cosun’s beauty philosophy: offering solutions that keep up with the times, are eco-friendly and functional, and respond to the need for a new way of experiencing beauty while respecting the planet,” concludes Cristina Minelle.