It’s called Heartbeat and it’s the new collection launched by R&D Color. Art is the foundation from which the Treviglio-based cosmetic company started to design its new line of makeup products. Products centered around the positive energy and the creative passion that makes our hearts beat.
“This collection includes textures that stimulate all the senses and are inspired by various art forms like music, sculpture, painting, and also the culinary arts– explains the CEO Stefano Schiavo -. We looked to artistic expression as a color palette, with varying themes that offer limitless imagery. For us, the energy of art starts right from the heartbeat, as such, we’ve prepared our show stand in a way that embraces all the senses even more than ever”.
Over the last few days, the collection has been a protagonist at Make Up In New York, where an innovative, full service product was also presented and awarded by the international jury as part of the IT products. “The IT products are a selection of products Evaluated by an international Make Up In jury that are considered to be in line with the new trends – underlines Schiavo-. Our full-service product is the Royal Balm stylo, a balm with a high percentage of natural ingredients (more than 90%) with a transparent texture. Its distinctiveness is derived from a special, PH reagent which gives lips unique, shiny, long-lasting color that is perfect for every complexion. In addition, the texture has active plumping ingredients. The packaging was carefully selected, is just as green as the product, and is supplied by one of our international partners. It’s a stylo that features an external “shell” that can be separated from the internal component. As it is made from bio-based materials, it’s also biodegradable”.