What’s a woman’s best friend? A long-lasting lipstick of course! A lipstick that lasts but maintains its color throughout the day and is lightweight and smooth.
And for a lipstick like this, a cornerstone of all self-respecting makeup lines, packaging is needed that is both worthy and able to enhance the formula. It’s not an easy task seeing as longwear lipsticks, the most requested on the market, are formulated with particular volatile raw materials which allow for longer-lasting color.
Today, consumers demand products with lasting color that doesn’t transfer and that are also resistant to the constant rubbing action of face masks.
Throughout this evolution, packaging plays an essential role because, besides being aesthetically pleasing to look at and practical to use, it has to live up to the important task of maintaining the integrity of characteristics of the product it contains. A task for cosmetic companies that becomes a true technological challenge of combining design, functionality, and safety.
LIPSTICK AIRTIGHT A-TX2 BY LUMSON: SAFE, VERSATILE, LONG-LASTING
Lumson, a pioneer in the development of packaging in tune with new consumer habits and changing marketing needs, backed by its expertise in the world of lipsticks, has chosen to take on this challenge and to launch an airtight lipstick on the market: A-TX2.
A-TX2, destined to become a best-seller, was developed to preserve formulas requiring packaging that is long-lasting.
The A-TX2’s characteristics are that of a sophisticated, yet versatile lipstick: cap and base in ABS, cup available in POM or PBT, with a standard diameter of 12.7mm. The world of cosmetics packaging offers different solutions, especially when it comes to stylos, but few are available in the 12.7mm diameter of classic lipsticks, and for a premium positioning A-TX2 can be metallized without losing its airtight qualities.
What are A-TX2’s advantages? Airtightness, technological innovation, and versatility.
The characteristic of airtight packaging ensures that the product within doesn’t lose its qualities, while technological innovation combined with versatility make it a product in step with the times.
Customization and aesthetic research are requirements in cosmetics packaging, especially if involving a product that is a master of seduction like lipstick, and Lumson doesn’t disappoint, offering a variety of customization possibilities to give each product a little something “extra”.
Thanks to its characteristics, A-TX 2 by Lumson is the ideal solution for those who desire a safe packaging with immense appeal.
THE LAUNCH ON A SPECIAL DAY: JULY 6TH
Lumson pays homage to International Kissing Day with the A-TX2 lipstick
Lumson has chosen to launch its airtight AT-X2 lipstick on July 6th: during International Kissing Day. A way to pay tribute to the simplest and most romantic gesture in the world.
“We like to think that International Kissing Day, #worldkissingday, also represents a moment to celebrate the beloved lipstick’s return to lips, after months of absence. Lipstick is one of the most loved make-up products in history. Certainly, the pandemic and the use of masks have very much changed beauty routines and put lipstick use on standby, but it’s only a matter of time. The news of the post-covid19 lipstick boom in the USA helps us to understand that a long love story exists between women and lipstick”, explains the Marketing team. What better occasion than #worldkissingday to launch packaging that honors the most iconic make-up product of all time?