Marchesini turns 50. The future? It lies in technology, AI and innovation


Cosmopack 2024 will be a special edition for the Marchesini Group, which this year celebrates its 50th anniversary: an important milestone and a unique opportunity to start to think about the future.

In fact, leading-edge innovation and technology will be the underlying themes of Marchesini Group Beauty’s participation at this edition of the show: at the Bologna exhibition centre visitors will be able to take a close look at state-of-the-art machines and lines for packaging cosmetic products.

Stand A9PK – hall 19PK will therefore exhibit an impressive array of not only flexible stand-alone solutions tailored to the market’s demands but also lines which can be customised to individual needs and ground-breaking technologies that respond perfectly to the latest trends. One of this edition’s most eagerly awaited novelties is the lipstick machine with SEA Vision’s innovative a-eye lipstick system: the 360° lipstick inspection system, which recently won the Cosmoprof Asia Awards, is the world’s first system for automatic quality control of lipsticks in production, based on AI technology, automating the process of qualitative inspection previously largely entrusted to manual human control.


As well as the latest technologies developed at the Pianoro headquarters, the stand will host the solutions of the specialist companies acquired in recent years which now make up the Group’s Beauty Division: V2 engineering and Dumek from the Emilia-Romagna region, Axomatic, Cosmatic and Rejves Machinery from Lombardy and Vibrotech from Tuscany.

Stand A9PK will be exhibiting 20 machines: turbo-emulsifiers of different sizes and capacities developed by Dumek and Axomatic; a complete line for filling and packaging tubes; a liquid and cream filling line, able to process different types of bottles, originating from the close partnership of the Axomatic and Vibrotech brands; a soft mould lipstick machine built by Cosmatic; a fragrance cartoning machine that is the jewel in the crown of the V2 engineering brand; a rotary monobloc machine for filling bottles by Rejves Machinery; and last but not least an area completely dedicated to laboratory machines.