Beautyworld Middle East and Industry Predictions for 2025

This year’s Next in Beauty Conference features a stellar line-up of key presentations, sessions and panel discussions on topics ranging from market intelligence, industry innovations, emerging trends, and game-changing technologies that are reshaping the beauty sector regionally and around the world. As part of Beautyworld Middle East 2024, the three-day event invites attendees to immerse themselves in all aspects of the beauty business, as international and regional trend analysts, key opinion leaders, brand experts, educators and business leaders offer viewpoints, new insights, fresh outlooks and business strategies from 28th – 30th October at Dubai World Trade Centre.

This year’s Next in Beauty agenda will focus on pivotal themes, such as retail solutions, market trends, green chemistry and sustainability, expansion into international markets, tech-driven transformations, brand collaborations, multi-channel retail and distribution, and e-commerce in the Middle East and beyond. In a keynote presentation on day two, Euromonitor will also provide the latest insights on the beauty and health in the Middle East and North Africa market, from key growth markets and consumer wants to new government strategies.

About Beautyworld Middle East

Beautyworld Middle East, taking place from 28-30 October 2024 at Dubai World Trade Centre, is the region’s largest trade fair for beauty, hair, fragrance and well-being. As one of the most influential and visited beauty trade shows in the world, the event offers over 65,000 trade visitors a convenient and engaging platform to meet with over 1,800 exhibitors from across 60 countries for three days of unrivalled business networking, sourcing and inspiration.

More information, please visit our website.

About Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 600 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further information: www.messefrankfurt.com

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of exhibitions includes: Beautyworld Middle East, Beautyworld Saudi Arabia, Automechanika Dubai, Automechanika Riyadh, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Logimotion, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2023/24 event season, Messe Frankfurt Middle East exhibitions combined featured 6,324 exhibitors from over 60 countries and attracted 224,106 visitors from 156 countries.For more information, please visit our website.