Concealer Collection is the latest new offering launched by MPlus Cosmetics, the company from Inzago specializing in high-performance makeup.
“Our aim is to extend our range with new products that boast the same performance qualities and cosmetic loveliness that characterize our bestsellers: mascaras. Following More than make-up, the foundation collection launched last year, and Lipstick Mood — devoted to the lip universe and comprising 5 different lipsticks, launched in 2021 — it’s now the turn of another face makeup staple: concealers”, explains Michela De Frenza, Marketing & Innovation Manager.
CONCEALER, A FACE MAKEUP MUST
As MPlus’s manager goes on to say, “Concealers are key elements of makeup because they’re tasked with banishing shadows, blemishes and discolouration, which might have a negative effect on the end result. Very often, it’s those very shadows, associated with dark circles, bags and colour alterations (angiomas, redness, rosacea…), that are responsible for giving the face a tired and sad expression, undermining the skin’s even tone.”
This even goes for the most beautiful, the most flawless complexions, whose radiance can be enhanced significantly with the use of a good concealer. But that’s not all. While makeup can improve the face’s uniformity and glow, poor attempts at concealing can even make those skin niggles look worse. This is why it’s so important to choose the right product, based on the issue being addressed and the result you want to achieve.
With its 5 concealers differing in texture and formulation, Concealer Collection has been designed with this goal in mind: to offer a targeted response to every beauty need. And all the ingredients are there to ensure it lives up to expectations: natural actives packed into ultra-concentrated formulas that are easy to apply and offer different finishes.
“We’ve created effective formulas that illuminate, conceal and smoothe without clogging or weighing down skin. This we’ve done by taking the very best the market had to offer in terms of coverage, performance and glow, and taken it to the next level with natural actives and ingredients with a specific aim: to create something new, offering even better performance,” MPlus’s manager finishes off by saying.
BEAMY CONCEALER: SAY BYE BYE TO TIRED AND RED SKIN
Beamy Concealer, with its high coverage, is enriched with silicone pigments for a light and creamy formula that illuminates skin without weighing it down. The calming and soothing effect of chamomile flowers is combined with the qualities of evodia rutaecarpa extract, which gives skin renewed radiance and a more even tone by stimulating skin microcirculation. The synergy between the two actives makes this formula perfect for banishing signs of tiredness from the face with an immediate glowing effect.
CORRECT IT CONCEALER: QUARTZ AND THERMAL WATER FOR PERFECT SKIN
Correct It Concealer is a creamy, high-coverage concealer for flawless skin. The formula is a successful combination of natural earth and water elements: pigments with a mattifying effect, quartz powder and thermal water from Alpine glaciers. The latter, which is a powerhouse of valuable minerals like calcium and magnesium, courtesy of the long journey the water takes through different layers of rock, has an all-round beneficial effect on skin: it strengthens the skin barrier naturally, improves homeostasis, stimulates renewal, hydrates and repairs. Thermal water is joined by quartz, a semiprecious stone sourced from France, the use of which in cosmetics takes its inspiration from lithotherapy.
SHEEN CONCEALER, OBJECTIVE: EXTRA GLOW
Sheen Concealer, with its creamy, pearly finish, is a real beauty treatment for the face. The formula is packed with three powerful natural elixirs: shea butter, hyaluronic acid, and gubinge extract (kakadu plum), a plant native to Northern Australia whose fruit is a natural Vitamin C goldmine. While the average Vitamin C concentration in oranges is 50 mg/100 g, this can exceed 5300 mg/100 g in the kakadu plum: the highest ever recorded in a fruit! A blend designed to smoothe skin and give it an amazingly luminous glow.
ALL IN ONE CONCEALER: ONE PRODUCT, MULTIPLE ACTIONS
All in One Concealer is a creamy, high-coverage concealer, ideal for erasing signs of stress and tiredness from the face and camouflaging bags and dark circles. The formula incorporates a pot marigold extract, which has a healing and soothing effect, and bacillus ferment, a marine biotechnological ingredient that leaves skin smoother and more youthful with its gentle enzymatic exfoliating action.
AIRBRUSH CONCEALER, FOCUS: EYE CONTOUR
A creamy, high-coverage treatment designed to conceal imperfections and illuminate the most delicate area of the face: the eye contour. To achieve this goal, MPlus has employed water extracted from the leaves of aloe vera — which is rich in valuable substances such as vitamins, enzymes, essential amino acids, moisturizing actives, with soothing and refreshing properties — and a complex created by combining Albizia Julibrissin (Persian Silk Tree) with darutoside, a glycoside extracted from Siegesbeckia Orientalis (Holy Herb). A perfect blend for reducing wrinkles around the eyes, softening the appearance of dark circles and under-eye bags, and tackling the build-up of glycotoxins (pigments) responsible for uneven colouration and tired looking eyes.