The world of cosmetics and personal care is rapidly changing. This is down to technological innovation, advanced research and a growing eye on sustainability. Keeping up with all these developments is vital for everyone in the industry to leverage new opportunities for growth and collaboration.
Given this scenario, IDM Automation is taking part at Cosmoprof Worldwide Bologna 2026, one of the most important international events for the Cosmetics and Personal Care Industry which offers an indispensable opportunity to engage with companies and professionals working in the same sector, as well as strengthen existing partnerships and develop new projects.
IDM is expanding its industrial strategy in the direction of innovative areas of application, including the personal care sector. “The expansion of IDM’s strategy towards personal care stems from a desire to explore areas that have great potential for innovation and growth. This is an extremely dynamic sector, where scientific research, sustainability and new technologies are redefining production models and market opportunities,” explains Ivan Riboni, CEO of IDM Automation.
Along the way we are collaborating with Itail, hosted on the company’s Cosmoprof 2025 stand, which represents the first step on the road towards this ecosystem. “This synergy has presented an opportunity to meet companies and professionals in the same sector but on an international level, thus fostering an exchange of skills and potential opportunities for collaboration,” continues Riboni. “It is a twofold goal: to integrate complementary skills on one hand, so that solutions are more effective, comprehensive and geared towards strengthening the competitivity of the companies involved as well as opening up prospects for growth – even in other applications that are new to IDM, while on the other, to position ourselves as a technological partner that can support brands along a structured path of innovation.”
Looking at product innovation, the new 2026 machines dedicated to casting cosmetic sticks and leads represent a significant evolution of the company’s offering. “They stem from observing an increasingly diversified market. Brands demand lines that can manage a variety of formulations, small batches and constant changes in format, while maintaining high quality standards,” emphasises Riboni. “We developed these solutions with a clear focus: precise dosage, optimised thermal control, waste reduction and swift format changeovers. For brands, this means greater competitiveness, lower indirect costs, and the possibility to launch new products onto the market far more quickly. These are not just new machines; they are technological platforms designed to evolve alongside our clients’ strategies.”
In recent years, the cosmetics sector has experienced a significant acceleration, with increasingly complex demands on production lines. “Greater customization, more frequent product launches, and a stronger focus on sustainability and increasingly precise traceability,” notes Riboni. For a technological company like IDM, this leads to a need for designs that are flexible, modular and easy to integrate into pre-existing systems. “The greatest challenge is to combine industrial efficiency with versatility yet still keeping an eye on quality and safety. Ours is an engineering-driven, market-oriented approach in which we analyse the whole process with a view to its optimization, reduction of inefficiencies and increase in value generated. That’s where the real competitive edge lies.”
One role that is increasingly central is the one played by intelligent automation, a concept that for IDM goes beyond the simple mechanization of processes. “It means integrating advanced controls, gathering and analysing data, intuitive interfaces and monitoring systems that support the operator and improve line management,” explains the CEO. “Our solutions turn a machine into an active node inside the industrial process, able to supply strategic information that can enhance performance, maintenance and sustainability. In a market in which quality and consistency are vital, the intelligence of automation becomes a competitive asset. Our goal is to offer our clients real equipment that can take decisions based on data and measurably improve productivity.”
Lastly, the development of international markets represents a key element along the company’s route towards growth. “The most dynamic markets in the cosmetics sector offer huge opportunities, particularly in areas in which product innovation and a strong focus on quality are competitive drivers,” concludes Riboni. “Penetrating new markets requires us to engage with different standards, specific regulations and new production requirements. We are particularly interested in areas offering greatest growth and innovation, where the need for advanced automation is steadily increasing. It is an exciting challenge that motivates us to further deepen our know-how and ability to customize solutions. Internationalization is not merely a business goal, but a way forward to establish ourselves as technological players renowned for reliability, expertise and strategic vision. We want our clients to pick us, not only for our machines, but also for our contribution to their industrial growth over the long term.”