Beautyworld Middle East Dubai is coming… The trade show dedicated to the world of cosmetics, health and beauty products, perfumes, and spas, kicks off in Dubai from May 31st to June 2nd, 2020. The event, one of the most important for the Middle East, it’s unmissable!
If the 2019 edition closed with record numbers: over 1800 exhibitors from 68 different countries, more than 44 250 visitors from 138 countries. The 2020 edition, filled with innovations and new events, will beat out the previous one.
THE INTERNATIONAL FORMAT
“The success of this trade show is owed especially to its international format and its wealth of content,” comments Donald Wich, Managing Director of Messe Frankfurt Italia.
“A format that has significantly contributed to the development of the beauty industry in this region and has given strong input to its development in the rest of the world as well. In fact, visitors come from the Middle East, Africa and even Europe”.
EVERYTHING NEW IN THE 2020 EDITION
What can we expect from the 2020 edition? Many recurrent themes and equally as many new ones with respect to the previous editions.
“For the first time there will be the Beautyworld Middle East Awards. The Awards, 15 prizes for 10 different categories, will be given during the gala evening of May 31st”, says Wich.
“Different seminars on the universe of beauty and two roundtables on sustainability. They will be very appealing to industry operators: one will be dedicated to Sustainable Beauty and the other to Packaging Green. An important testimony that environmental awareness is growing in the Middle East as well”.
Some of the other new features of this edition include an exhibition space with new innovations in skincare, hair care, and make-up for phototype IV and V. To answer demands of a market that is increasingly more interracial.
THE ITALIAN COMPANIES
Beautyworld Middle East Dubai is a backdrop of great interest for Italian companies as well. They’re appreciated for the exclusive design and also for the ability to meet market’s needs with innovative and high-performing products.
The wait is almost over…See you in Dubai from May 31st to June 2nd. Don’t miss Beautyworld Middle East!
“SEE YOU IN Dubai, May 31st – June 2nd”