Following RESET, celebrating the return to essentials, and TOUCHÉ, which transformed sensory appeal into a truly immersive experience, R&D Color now introduces BLOOM, the latest chapter in a journey driven by research, emotion and discovery.
BLOOM is a statement celebrating personal growth, the milestones we achieve and the strength that emerges when we learn to absolutely be our true selves. Bloom is the moment when we reconnect with our identity and feel completely fulfilled. In other words, when we truly bloom.
The collection spanning make-up, skincare and haircare expresses a vision of pure beauty, with soft, embracing textures and radiant finishes. Make-up and skincare hybrid formulas unite the benefits of skincare and sensory pleasure with high performance, making each and every application an embracing beauty ritual.
R&D Color’s vision goes even further with HAIR&D, a new haircare line bringing the same philosophy to haircare. It applied the formulation know-how to an entirely new category, combining treatment and styling together in products that reflect an increasingly holistic approach to beauty,” Cavallaro emphasises.
With BLOOM and HAIR&D, R&D Color once again shows it’s able to foresee industry trends by offering solutions in which innovation, formulation research and creativity come together to create a complete, contemporary beauty experience.
BLOOM will also be presented over the coming months at some of the sector’s leading international and national events: from the MakeUp in New York, on September 16–17, to Beautyworld Middle East, from October 6–8, followed by the Innovation Day in Bergamo, on October 21–22, and Cosmoprof Hong Kong, from November 10–12. Four opportunities to discover the new collection up close and explore R&D Color’s vision.