After success in Miami at Cosmopack North America and at MakeUp in Los Angeles, where MPlus Cosmetics presented Iconic Essential and Electric Disco, two collections that showcase the Lombard company’s creativity and immense expertise, anticipation is building for Cosmopack Worldwide Bologna. In Bologna, MPlus Cosmetics will launch Rêverie: a collection where lights and sensations meet, unveiling a new dimension of beauty in which a product transforms by following the flow of gestures, and comfort merges with creativity. The ever-changing and enveloping textures blend delicately and glide naturally onto the skin, adapting to every movement. It’s a collection that embodies the philosophy of continuous improvement pursued by MPlus Cosmetics. In an increasingly competitive market where beauty is constantly evolving, innovation is crucial, namely the ability to anticipate trends, grasp the sentiment, and translate it into high-performing, sensorial products. It’s a skill that the company has demonstrated to have and aims to cultivate thanks to ongoing investments in R&D and a continually expanding team of professionals who work each and every day developing new formulas and products. While waiting to get to know Rêverie, let’s revisit the latest launches from MPlus Cosmetics: Iconic Essential and Electric Disco.
Iconic Essential
With the Iconic Essential collection, first shown at Cosmopack North America Miami, MPlus Cosmetics invites you on a journey into pure effortless elegance, where brightness and freshness become the key ingredients for a look that expresses beauty in a natural and sophisticated way. Coming from the idea of strategically taking advantage of color and light, the collection is the result of a perfect balance between simplicity and elegance: vibrant and luminous colors ensure a harmonious, natural, and sophisticated result that is never over the top. In a world that is constantly evolving, there are products that never go out of style. Iconic Essential is a selection of nine vegan must-haves with essential iconic textures, designed to enhance the natural features of the face, highlighting the eyes and lips.
For the face, MPlus Cosmetics has introduced three solutions: a creamy, light-coverage foundation with a silky, natural finish; a pearlescent highlighter with a high percentage of natural ingredients for healthy, glowing skin; and a liquid blush that provides a natural, fresh, luminous effect all day long.
Instead for lips, the collection includes an ultra-shiny lipstick with a diamond-shaped tip, super creamy and enveloping; a volumizing lip gloss that enhances the lips with gentle stimulation, adding an electrifying and vibrant tingling sensation that isn’t irritating; and a lip balm that, thanks to its soft and silky texture, deeply hydrates and provides lips with immediate comfort. Finally, for eyes, the collection includes a brow product with a high-performance, nourishing, and strengthening formula for ultra-strong hold and a colored tubing mascara that can be easily washed off with warm water, for soft, long, and well-defined lashes.
The hero product of the collection is Black Gold, an ultra-black shade of mascara that delivers length, volume, and the perfect curl to lashes. Its formula, infused with intense black pigments, provides a deep, rich finish that enhances lash definition and depth. The new hybrid brush, developed to perfectly complement the formula, gives lashes a fan-like panoramic effect and extraordinary length from the very first application.
Electric Disco
Launched at MakeUp in Los Angeles, Electric Disco is an invitation to shine, transforming every moment into a unique and personal celebration. Deep blue and shimmering silver blend into a harmony of contrasts, evoking the power of light and the allure of darkness. Breaking free from conventions, beauty celebrates individuality in all its forms. Makeup becomes evocative and surprising, enhancing personality without limits or boundaries. Shimmering textures and the glimmer of metallics transform makeup into an immersive, multi-sensory experience. The collection includes ten super-sensorial, vegan textures that have light-reflecting, lightweight finishes.
For lips, there are two novelties: a microplastic-free stylo lip balm that is nourishing, creamy, and enveloping with a glossy finish and a no-transfer vinyl-effect lipstick that delivers an ultra-luminous finish with a long-lasting plumping effect. Instead for eyes, MPlus Cosmetics is introducing five products: a liquid duochrome eyeshadow with a high percentage of natural ingredients that features an ultra-light texture and sparkling effect thanks to the inclusion of pearls; a stick eyeshadow with natural pearly pigments and a revolutionary formula that, thanks to an exclusive film-forming agent, creates an immediate refreshing effect and keeps the skin fresh and hydrated all day long; a liquid pen eyeliner with intense, bold, color and a shiny finish that is long-lasting and water resistant; two mascaras: the first, with a high percentage of natural ingredients and an elastomer brush, is ultra-black and volumizing while the second, with a fiber brush, adds volume, length, and definition to lashes.
Last but not least, for the face, the collection includes: a lightweight cushion foundation with buildable medium coverage that delivers a luminous, natural effect and deeply hydrates and firms the skin while also providing antioxidant protection; a super-sensorial, creamy concealer with a demi-matte finish that helps even out skin imperfections while deeply hydrating, smoothing, and plumping the skin; and a highlighter that provides an experience for all the senses with its unique soft pudding-like texture that envelops the skin with a silky sensation providing a radiant yet delicate finish, giving the face a natural glow.